WAU - Software Development - Guatemala

(PUBLISHED)
January 1, 2024
(WRITER)
Sell with Marketing
Introduction

WAU modernizes the core of banking operations—without downtime, without fear, and with zero room for error.

As a B2B fintech software provider, WAU focuses on core banking development for high-level decision-makers like CEOs and CTOs.

In a highly competitive and niche tech market, their challenge was not only to stand out—but to lead with precision.

Project Goals

WAU needed more than a digital presence—they needed a platform that matched their technical excellence and international ambitions.

  • Build brand authority in fintech
  • Generate qualified leads
  • Expand their presence to Mexico, Central America, and the U.S.
  • Improve visibility across SEO and social channels
Challenges
  • Outdated brand identity and weak digital footprint
  • Low web traffic and zero SEO implementation
  • Inconsistent messaging across social media
  • No unified content strategy
  • A promising podcast without structure or format
  • What We Did

    💡 Brand Architecture & Digital Foundations

    • Rebuilt and optimized WAU.com in English and Spanish
    • Implemented SEO best practices, copywriting and multi-language architecture

    📲 Multichannel Content Strategy

    • Full management of LinkedIn, Instagram, Facebook, and X
    • Weekly editorial calendars aligned with product and marketing goals

    🎙️ The WAU Factor Podcast

    • Concept, production, distribution and positioning of The WAU Factor, now one of Guatemala’s leading tech podcasts

    📊 Sales Enablement Tools

    • Designed high-impact business presentation decks tailored for enterprise clients and closers

    Conclusion

    📈 +200% increase in monthly website visits


    📢 +50% follower growth across all platforms


    🏆 Stronger industry reputation leading to new client acquisition (confidential leads sourced from website and podcast exposure)

    WAU is now positioned not just as a service provider, but as a thought leader in banking technology across LATAM and beyond.